Affinity Group Memorial Concepts

This mobile hub page concept explores affinity group memorials by linking together Legacy obituary content through attributes like Universities, associations and social groups. The goal is for users to notify and share obituary details, create memorials and engage with related content and memorials. 

 
 
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Mobile First

The concept had a tight turnaround. Speed was key. The design team set out to create a set of mobile only components that would compliment the needs of cross functional teams and key stakeholders. 

 
 
 
 

Share & Subscribe

Connecting families and friends, getting the word out, and giving users an opportunity to receive updates were all huge KPIs. Both of these modules have proven successful in rigorous A/B tests - a must have for these pages. 

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Emphasizing local & Making Connections  

Recent services, obituaries, and related memorial sites allow users to easily explore make connections as they pay respects and share memories of loved ones lost.